15 Jun 2021
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Four steps to a fun Instagram caption that sells

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By Bossy Creative

FUN INSTAGRAM CAPTIONS THAT SELL. NEED I SAY MORE.

Struggle to write Instagram captions? Join the club. Out of all the copywriting and brand-building topics, I’d have to say Instagram captions are the one people hate the most. If you want to stop your followers mid-scroll, keep their attention, and meet a strong objective (like sell a product or teach a tip) with your captions, this episode is for you.

I’m going to take you behind-the-scenes and use one of my real captions as a case study. Check it out here.

Listen (and subscribe!) on Apple Podcasts
Listen (and subscribe!) on Spotify

IN THIS EPISODE, I COVER:

  • How I structure captions, using a real example
  • Writing captions that are creative AND effective
  • Breaking down your post and what to talk about
  • Identifying who you’re speaking to
  • Deciding on the purpose of your post
  • Figuring out the problem you’re solving
  • Highlighting your skill and experience
  • An example of how that sounds all together

LINKS AND RESOURCES

Don’t forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It’s packed with tips from Bossy.’s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.

WHAT DID YOU THINK?

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You’ll be helping me to reach more people, and I promise to buy you a drink next time I see you.

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