Our eponymous brand name originates from Sanskrit and means to liberate oneself from fear, ignorance and false knowledge.
In Hindi, it means to be reborn. Since inception, the brand has had many evolutions with an ultimate goal to encapsulate the finest quality skincare ingredients, Inspired by Nature™.
This philosophy underpins our actions and approach to encompass sustainable, ethical and organic principles in everything that we do. Our ingredients are selected based on their functionality, effectiveness and safety and are used in viable percentages. We believe in potency as opposed to label claims. Our concentrated formulas do not contain fillers.